The Seller's Guide
Pricing, preparation and marketing built to win you the strongest offer, from a team with more than $1 billion in career sales.
The Gomez | Align Group at Douglas Elliman, led by Cesar Gomez and Sahar Moghadam.
In career team sales
Ranked among California's top teams by RealTrends
Serving coastal Orange County since
Our Selling Process
Selling a home in Newport Beach, Corona del Mar, Newport Coast or Laguna Beach is one of the biggest financial decisions you will make. Here is exactly how our team guides you through it, and everything we take off your plate along the way.
01
We begin with what you need from this sale: your target number, your timing, and what comes next, whether that is moving up, downsizing, relocating or settling an estate. Those answers shape the entire plan, from the list price to the launch date.
02
In coastal Orange County, value can shift from one street to the next. Our pricing analysis draws on recent sales near you, the homes you will compete against and how buyers are acting right now, so you launch at a price that brings serious buyers in early.
03
We walk the home with you and recommend only the improvements worth making. Then we coordinate our trusted handymen, contractors, landscapers and cleaners, so the work gets done on schedule without you managing a dozen vendors.
04
Professional photography, aerial drone footage and a listing written to sell, backed by the worldwide reach of Douglas Elliman, targeted social media, email campaigns and our own website. The goal: the right buyers at your door in the first weeks.
05
We schedule private showings and open houses and follow up with every agent and buyer who walks through. You get regular updates on feedback and activity, so you always know how the market is responding.
06
The highest number is not always the best offer. We vet each buyer’s financing, contingencies, deposit and timeline, then negotiate for the terms that matter most to you, whether that is price, a clean contract or the right move-out date.
07
We manage inspections, the appraisal, repair requests, disclosures and every contract deadline, and stay in close contact with escrow, the buyer’s agent and the lender. On closing day, you hand over the keys and move on to what is next.
Start with a free, no-pressure pricing analysis based on recent sales in your neighborhood.
Included With Every Listing
Selling a home involves dozens of moving parts. Our team and our network of trusted vendors take care of them, so you can focus on what comes next.
01
Magazine-quality interior and exterior photos that make buyers stop scrolling and book a showing.
02
Sweeping aerial views that show off your location, lot, views and proximity to the coast.
03
A top-to-bottom deep clean before photos and showings, so your home looks and feels move-in ready.
04
Curb appeal that sets the tone, from fresh planting to a polished front entry and backyard.
05
Repairs and updates handled by vendors we trust, on schedule and coordinated by our team.
06
One point of contact for every detail, from vendor scheduling to move-out logistics.
Seller Questions
We build a pricing analysis from recent sales near you, the homes currently competing with yours, and how buyers are responding right now. We walk you through the numbers and the reasoning, and the final decision is always yours.
Usually less than you think. Fresh paint, lighting, landscaping and minor repairs often pay for themselves; large remodels usually do not. We walk the home with you and recommend only what is likely to improve your result.
It depends on price point, location, condition and the market at the time. A well-priced, well-prepared home draws its strongest interest in the first few weeks, which is why we focus on getting the launch right.
No. Many of our sellers stay in the home through the sale. We schedule showings around your routine and help you plan the timing of your move, including coordinating with your next purchase.
Costs typically include the listing commission, escrow and title fees, and any repairs or credits negotiated with the buyer. We prepare an estimated net sheet up front, so you know what to expect before you list.
We help sellers throughout coastal Orange County, including Newport Beach, Corona del Mar, Newport Coast, Pelican Hill, Crystal Cove, Balboa Island, Laguna Beach, Dana Point, Irvine and Costa Mesa.
Whether you are selling this season or simply planning ahead, Cesar and Sahar are happy to walk you through your options, with no pressure and no obligation.
